Navigating the Partnership Maze: Creating Alliances That Work
A road map to building successful partnerships between companies of all sizes
In Navigating the Partnership Maze, Sarah Gerdes explains AllianceMapping and shows how firms of any size can use it to research, plan, and build strong, mutually beneficial partnerships in half the time and at a fraction of the cost of traditional approaches. Written for the executive, entrepreneur, or small business owner on the move, this guide walks readers through each step of the AllianceMapping process in a series of quicktake chapters, complete with bullet points, checklists, eye-opening graphics, and ready-to-use templates. From obtaining a distribution agreement with HBO to forging a joint venture with Intel, Gerdes outlines the precise path for achieving each kind of deal, driving home her points with fascinating case studies supplied by senior staff members at Microsoft, KPMG, American Express, Chevron Ventures, Fortune magazine, eWeek magazine, and other prestigious companies.
Find a niche and stick to
it. If you can't find one, create one."
Analyst and consultant Tim Bajarin proffered these words
of advice when I asked for his council about starting
a consulting business. It officially marked the beginning
of my consulting career. Now, after more than a decade
spent perfecting the processes, tools and techniques I've
used for hundreds of clients in over thirty industries,
it's time to help others who are looking to start their
own consulting firm.
In support of this book,
I've made over 100 documents, spreadsheets and presentations
I used in building my own business from a one person shop to
an internationally recognized firm featured in Fortune, the
Economist, Inc. Magazine, Entrepreneur and others. These items
are available in the download section. Book availability Nov
2008.
