The Business Marketing Group Story

Business Marketing Group (BMG) is the brainchild of Sarah Gerdes, who realized companies were wasting an incredible amount of time and money trying to research and build strategic partnerships. Validating a methodology for creating partnerships scalable from start-ups to F500 companies, she founded BMG in 1996 in San Francisco. Since that time, BMG has built reputation for creating strategic partner development programs, implementing high-impact revenue generating partnerships, placing investment dollars from strategic partners, identifying and managing the acquisition of clients to strategic partners, and helping clients improve and measure customer and partner experience (CPE).

In 2006 BMG realized a convergence between partnership or relationship development and the power of the Web. While lots of consumer side social networking had been spinning around for years prior, nobody had put together a compelling solution and suite of services that would enable companies to interact with and serve partners in a manner similar to how consumers were networking on the Web. As a result, BMG chose to begin working on a social networking platform that would provide the partnering capabilities needed for business with a compelling user experience rich with business value. Today, BMG combines its commercial social networking services with the trusted, high value partnership development, alliances, marketing, and business strategy services it has been known to provide for over a decade.

All of this means BMG clients enjoy a competitive advantage in the identification, development and revenue gained from a strategic partnership in months, not years. It also means that company executives spend time managing revenue-producing relationships rather than wasting efforts with the wrong firms and risking market leadership. Most importantly, it means more time spent increasing shareholder value.

Implication to the industry

From technology to manufacturing, food and beverage companies, partnerships and alliances have become the fuel of progress in the new age economy. Smaller companies long for the attention of headlining corporations, and the headliners scout for hot new products. BMG closes the gap with an extensive portfolio on navigating the protocols of the Fortune 500 and small companies, amassing a business, technology, product and partnership trends.BMG is ahead of the partnering game, and not in the mere glitz of closing the deal. BMG leverages relationships of immediate and lasting value.

BMG is the catalyst for growth in a business world dominated by companies built on innovation and proficiency has attracted such players as Sony, Hewlett Packard, SAP, Amazon.com, American Express, and Microsoft. BMG has contributed to making market leaders of firms such as Financial Finesse, Extera, Navigation Technologies, GemPlus and many others. BMG's programs and services meet the demands and expectations of the world's most demanding clients, achieving success at every stage.

The Mission

BMG's mission is to significantly increase shareholder value through partnerships, with the vision of providing the end customers with innovative products and services faster and at a lower price than would be realized without a partnership.